Plan Before You Spend
ROI Lab
Forecast leads, revenue, and return before you commit a single rupee of ad budget. Pick your industry, tune the benchmarks, and get a realistic picture.
Build Your Forecast
Pick your industry, set real benchmarks, and see the forecast.
₹20,000 / month
Adjust benchmarks below for accuracy. These defaults are just starting points.
Benchmark Inputs
Cost per lead (CPL)₹180
Qualification rate60%
Sales close rate20%
Avg. revenue per sale₹30,000
Est. Leads
111
Monthly
Qualified Leads
67
Monthly
Projected Revenue
₹3,90,000
Monthly
ROI Multiple
19.5x
Average
Lead Forecast
Forecast based on your ROI Lab inputs — leads, quality, and ROAS.
Projected Leads
Monthly leads111
MonWedFriSun
Daily avg4
Based on ROI Lab budget + industry.
Lead Quality
Qualification rate60%
Percent of leads that match your ideal customer.
Leads
Qualified
Sales-ready
Qualified / Sales-ready67 / 13
Adjust benchmarks in ROI Lab for accuracy.
Platform ROAS
Creative efficiency110%
Meta Ads2.9x
Google Ads3.7x
Benchmarked from live Meta + Google campaigns.